Choosing The Best USB Promotional Tool For Your Industry

Promotional products involve critically thinking about the message you are trying to convey to your receiver. With all of the marketing products and promotional companies out there it can be difficult to navigate what choice is actually best for your company. While it may seem like a good deal to buy lots of cheap stuff in bulk, that wouldn’t match your brand experience if you were a lawyer or accountant.  Same goes for the health care industry. It wouldn’t make sense for you to hand out flyers, popcorns or candy bars because they don’t match the perceived brand image.

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However, health care affiliates should utilize promotional tools that are more closely related to their field and therefore effective. Innogen Concepts added lines of promotional products that are completely customizable with our rubber PVC process to better accommodate clients needing a more unique marketing tool. We have found that custom shape 2D or 3D USB flash drives are more exceptional promotional tools.

Custom Shape USB Flash Drives
Custom shape USB flash drives are a great solution for the health care industry. The days of handing out refrigerator magnets or calendar cards are over. Same goes with heart shaped anything; mint holders, paper clamps, lotion etc. Men too are hospital attenders, and they do not keep these types of items because of their feminine appeal. Thus the importance of finding a promotional tool that is consistent with your target audience.

Conducting primary or secondary research on which tool will best market to your specific audience including age range, sex, socioeconomic status etc. is highly beneficial. Also, looking into what consumers will do with a variety of promotional tools in comparison with what you want them to do will give your business a bit of leverage when deciding on which product to invest in; for instance, most consumers will keep clothing over a desk trinket like a pencil or stress ball.

Research shows that technology focused like USB flash drives as promotional tools are more highly favored than traditional tools like the mugs, pen or fans. This is because there is a higher perceived value associated with technology; consumers believe a USB flash drive is worth more money and is more functional in their life than a cup. Custom shape USB flash drives can be created from any idea, picture, product etc. Not to mention they encourage long-term direct marketing that essentially reduces the perceived cost.

If you are trying to encourage long-term direct marketing then a technology promo tool may be your best bet. Investing in quality technology like a USB flash drive rewards you with:

• the ability to initially share data with consumers
  
• giving consumers a tool to save and store personal data for up to 10 years.
  
• direct marketing every time USB flash drive is used or displayed to passersby
  

Innogen Concepts offers the unique service of custom shape flash drives. We can take any design, for instance a band aid, and recreate a 3D or 2D rubber PVC replica. Not to mention we can brand with your logo in a raised or extruded rubber fashion

-Gadget Girl - Innogen Concepts

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