Custom Shape USB Flash Drives
Custom shape USB flash drives are a great solution for the health care industry. The days of handing out refrigerator magnets or calendar cards are over. Same goes with heart shaped anything; mint holders, paper clamps, lotion etc. Men too are hospital attenders, and they do not keep these types of items because of their feminine appeal. Thus the importance of finding a promotional tool that is consistent with your target audience.
Conducting primary or secondary research on which tool will best market to your specific audience including age range, sex, socioeconomic status etc. is highly beneficial. Also, looking into what consumers will do with a variety of promotional tools in comparison with what you want them to do will give your business a bit of leverage when deciding on which product to invest in; for instance, most consumers will keep clothing over a desk trinket like a pencil or stress ball.
Research shows that technology focused like USB flash drives as promotional tools are more highly favored than traditional tools like the mugs, pen or fans. This is because there is a higher perceived value associated with technology; consumers believe a USB flash drive is worth more money and is more functional in their life than a cup. Custom shape USB flash drives can be created from any idea, picture, product etc. Not to mention they encourage long-term direct marketing that essentially reduces the perceived cost.
- the ability to initially share data with consumers
- giving consumers a tool to save and store personal data for up to 10 years.
- direct marketing every time USB flash drive is used or displayed to passersby
-Gadget Girl - Innogen Concepts